My journey with photography began in Switzerland, where I trained under photographer Beat Presser, learning the foundations of analog photography - from developing film in the darkroom to printing and scanning. Those early years taught me to see light, form, and patience as part of the creative process.

Later, in New York City, I studied at the School of Visual Arts and worked within the fast-paced world of editorial and commercial photography. I also interned at the international photo agency Art Partner and worked as an editor for photographer Stian Foss, experiences that refined my eye for visual excellence and storytelling.

That period instilled a deep respect for aesthetic excellence - a foundation that still informs everything I create today.

As a branding and creative partner, I help others aligning story, image, spaces and purpose so their work not only reflects who they truly are but becomes sustainable.

Woman modeling or arranging black-and-white photographs on a wooden table in a room with cream-colored curtains.

Curriculum Vitae

Profile

Branding and creative partner with a background in photography, brand identity, and storytelling.
Combines visual and strategic insight to help people and brands find coherence between who they are and what they create.
Known for translating complexity into clarity and creating work defined by authenticity, order, and beauty.

Core Competencies

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Brand & Narrative Strategy
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Creative Direction & Visual Identity
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Story-Based Consulting & Sparring
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Photography & Editorial Production
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Concept Development & Project Leadership

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Cross-Cultural Communication
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Adaptability & Composure in Complex Projects

Professional Experience

Career Advisor — Falck / NAV Program | March 2025–Present


Guides diverse job seekers toward professional clarity and motivation through story-based reflection and strategy.
Designs personalized approaches for expats and career changers facing language or age-related barriers.
Leads daily meetings, webinars, and group sessions focused on purpose, structure, and confidence building.

Branding & Story Strategy — Self-Employed (Enkeltpersonforetak) | 2022–Present


Supports entrepreneurs, creatives, and small businesses in articulating their mission and refining their message.
Developed a structured story-based clarity process connecting introspection to business strategy.
Client list includes Amanda Gentinetta, Cecilie Thunem-Saanum, Laura Vallenes (The Purefume), Frisch Aktiv GmbH, Wilhelmine’s Univers, Salome Moana and others.
Currently co-authoring Your Story Matters, a book and framework on story-driven clarity and purpose.

Photographer & Brand Identity Designer — Self-Employed | 2017–2022


Created authentic visual identities and portrait campaigns for entrepreneurs, artists, and publications including AW Magazine and CBS University Cologne.
Published Wild Plants in Your Kitchen, a cookbook combining photography, design, and creative direction.
Specialized in visual storytelling that captures personality and emotional tone.

Her foundation in photography was built through an early apprenticeship with Beat Presser in Switzerland, where she learned the craft of analog photography and darkroom development, followed by an internship at Art Partner and editorial work for photographer Stian Foss in New York City.

Creative Project Lead — Cabin Transformation “Tindelia” | 2024–2025


Led a full creative renovation of an off-grid cabin into a minimalist writer’s retreat.
Managed design, sourcing, and execution within a tight budget of 150,000 NOK.
Demonstrated practical creativity, aesthetic vision, and adaptability under complex conditions.

Selected Projects & Collaborations

Wild Plants in Your Kitchen — Self-published cookbook
Tindelia: The Writer’s Den — Off-grid cabin transformation
Your Story Matters — Co-authored book & storytelling framework
Client collaborations: Kunstkolonialen • Amanda Gentinetta • Cecilie Thunem-Saanum • AW Magazine • Frisch Aktiv GmbH • Salome Moana • Lisette Spinnler • Wilhelmine’s Univers • Laura Vallenes (The Purefume) • CBS University • Carmen Wong Fisch Photography

Education

School of Visual Arts, New York — Photography & Visual Communication
Rudolf Steiner Schule, Switzerland — Arts Education

Tools

Adobe Suite (Photoshop, InDesign, Lightroom) | Capture One | Squarespace | CapCut | Canva | Wix | Wordpress
Languages: German (native), English (fluent), Norwegian (A2)

Philosophy

“Using beauty and excellence to restore clarity and direction for brands, spaces, and people.”

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